IMPROVING THE FUTURE CHANCES OF CHILDREN AND YOUNG PEOPLE

• Sport as a basis for healthy physical and mental development in children
• Exercise to promote a positive attitude
• Using sport to help develop social skills like fairness, team spirit and respect

Sport does not just keep you physically fit, it also represents a crucial factor in individual development and the formation of social competences in children and young people. With its own foundation, Sky Deutschland wants to realize its corporate responsibility within society in a targeted way, and contribute to improving young people’s futures.

The Sky Foundation was established in January 2008 with the purpose of inspiring children and young people to do more exercise and follow a healthy lifestyle. With the support of prominent sportsmen and women and renowned scientists, the Sky Foundation is promoting projects which inspire young people to lead an active lifestyle.

It’s a commitment which is only logical for Sky Deutschland in the context of its corporate social responsibility as Germany’s number one sports TV broadcaster. Sky is using the big sportsmen at its heart to give children an understanding of an active lifestyle. Because every child has the right to exercise.

Pictures: Sky Foundation